The display window is where you introduce your brand to the audience. The architecture and lighting design need to work together to capture their attention. That space must take every opportunity to show the shop’s brand and offer. This can be created with the displayed products, the interior and the lighting. It is not the brightest display that gets the most attention but the one that touches the observer, and here lighting plays an essential role.
Use colored light as an eye-catcher or to create a desired atmosphere. And don’t forget to illuminate interesting textures in the background as well as the accessories and merchandise.